Adsensia
Making sense of advertising and digital marketing
Adsensia is a comprehensive resource of all the tools and tactics you need to build out a compelling digital marketing strategy. At a high level, digital marketing is just all the things we do to grow an Internet business through multiple digital channels.
That can mean anything from:
- Acquiring more traffic
- Pulling in more leads
- Closing more sales
- Increasing repeat purchases
There are a ton of different ways to do this. For example, if you’re interested in more traffic, you could:
- Increase your rankings on search engines and drive more free, organic traffic
- Post great content on social media and get more people visiting your site
- Send more emails to your existing users and get them visiting you more often
If you wanted to pull in more leads, some things you could try are:
- Create some great new content and give it away, in exchange for an email address
- Set up a sales funnel that asks users to enter their phone number to receive a free quote
- Launch an Adwords campaign with the goal of getting prospects to schedule a call
If you were interested in closing more sales, you might try:
- Create a page that ranks on Google for “<competitor name> alternative”
- Set up a remarketing campaign for users that visited your site but didn’t purchase
- Create an abandoned-cart email that reminds users to complete their purchase
That’s a brief overview of what digital marketing is. Here’s a list of some of our favorite tools and services to help you develop a digital marketing strategy and achieve any of these goals.
Our Favorite Digital Marketing Tools & Services
SEO & Keyword Research
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- KWfinder is an easy to use, simple keyword research tool that is extremely useful for anybody from beginners to experts.
- SEMrush is a great keyword research tool, as well as a comprehensive platform to help you with all of your SEO needs.
- Using SEO checklists are a powerful way to make sure you’re not missing anything surrounding on-page optimization, off-page optimization or technical SEO. Get started with this SEO checklist and this technical SEO checklist.
- Try these SEO templates! Like this SEO strategy template, or if you have clients, this report template, as well as this audit template and this keyword research template. Don’t forget this advanced google search operators cheatsheet.
- If you use Squarespace try this Squarespace SEO checklist, and make sure to add the facebook pixel as well as google tag manager.
Rank Tracking
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- SERPwatcher from Mangools is a great tool to keep track of all of your keywords in one place.
- For up to date rank tracking that tracks SERPs very closely on a great UI, serpwatch.io is a great option.
Link Analysis
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- Ahrefs has the best link analysis tool in the game. Just plug in any URL and watch the wealth of knowledge pouring in.
- Majestic SEO will help you understand any website from your own to your competitors and make sense of your SEO landscape.
Lead Generation
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- Sumo gives you a ton of great tools to increase traffic, turn that traffic into customers and start really making money.
- OptinMonster is a unique tool that enables you to convert lost sales into money in your pocket using their specific marketing technology.
Email Marketing
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- Drip is a powerful email platform that lets you customize email campaigns using their simple visual workflow builder.
- Mailchimp is an easy way to add contacts to your lists, create automation campaigns, and helps you track customers from lead to rabid fan.
- ConvertKit is a laser focused email marketing platform that helps you convert and integrate your email marketing with ecommerce, landing pages, and more.
Process Mapping
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- Lucid Chart lets you create powerful process flows to help you create content strategies, automation workflows, and anything else.
Crawl Optimization
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- Screaming frog crawls your site just like Google does and helps you understand every problem you’re facing so you can fix it and drive traffic to your site.
- Browseo is a great tool to peak behind the curtain and show you exactly how any third party bot or search engine sees your site.
Social Media
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- If you’re creating YouTube videos, use this YouTube description template and this YouTube SEO checklist.
- Freelancing as a social media consultant? Use this social media invoice template and this social media audit template.
Everything Else
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- Yoast SEO is a powerful SEO plugin with free and paid options to help you in every aspect of SEO from XML sitemaps to on-page optimization.
- If you run a business in the US, consider this tax credit comparison tool, and this preventative care management program from Open Advisor.
- If you use a password manager, here’s a guide on how to use lastpass.