Making sense of advertising and digital marketing

Adsensia is a comprehensive resource of all the tools and tactics you need to build out a compelling digital marketing strategy. At a high level, digital marketing is just all the things we do to grow an Internet business through multiple digital channels.

That can mean anything from:

  • Acquiring more traffic
  • Pulling in more leads
  • Closing more sales
  • Increasing repeat purchases

There are a ton of different ways to do this. For example, if you’re interested in more traffic, you could:

If you wanted to pull in more leads, some things you could try are:

  • Create some great new content and give it away, in exchange for an email address
  • Set up a sales funnel that asks users to enter their phone number to receive a free quote
  • Launch an Adwords campaign with the goal of getting prospects to schedule a call

If you were interested in closing more sales, you might try:

  • Create a page that ranks on Google for “<competitor name> alternative”
  • Set up a remarketing campaign for users that visited your site but didn’t purchase
  • Create an abandoned-cart email that reminds users to complete their purchase

That’s a brief overview of what digital marketing is. Here’s a list of some of our favorite tools and services to help you develop a digital marketing strategy and achieve any of these goals.


Our Favorite Digital Marketing Tools & Services

SEO & Keyword Research

    • KWfinder is an easy to use, simple keyword research tool that is extremely useful for anybody from beginners to experts.
    • Ahrefs has a keywords explorer tool that is more complex and a bit harder to pick up if you’re a beginner, but is an excellent way to do keyword research.
    • SEMrush is a great keyword research tool, as well as a comprehensive platform to help you with all of your SEO needs.
    • ClickMinded’s SEO SOP Toolkit has step-by-step instructions that you can use to grow organic traffic.
    • Using SEO checklists are a powerful way to make sure you’re not missing anything surrounding on-page optimization, off-page optimization or technical SEO. Get started with this SEO checklist. Using Drupal? Try this Drupal SEO checklist.

Rank Tracking

    • SERPwatcher from Mangools is a great tool to keep track of all of your keywords in one place.
    • For up to date rank tracking that tracks SERPs very closely on a great UI, is a great option.

Link Analysis

    • Ahrefs has the best link analysis tool in the game. Just plug in any URL and watch the wealth of knowledge pouring in.
    • Majestic SEO will help you understand any website from your own to your competitors and make sense of your SEO landscape.

Landing Pages

    • Instapage is a customizable landing page builder with various features to help you create any kind of landing page you need.
    • Thrive Architect is the easiest way to quickly go from idea to real results quickly.
    • Landing Page Review, a personalised audit of your website to provided recommendations on how you can increase the conversion rate.

Lead Generation

    • Sumo gives you a ton of great tools to increase traffic, turn that traffic into customers and start really making money.
    • OptinMonster is a unique tool that enables you to convert lost sales into money in your pocket using their specific marketing technology.

Email Marketing

    • Drip is a powerful email platform that lets you customize email campaigns using their simple visual workflow builder.
    • Mailchimp is an easy way to add contacts to your lists, create automation campaigns, and helps you track customers from lead to rabid fan.
    • ConvertKit is a laser focused email marketing platform that helps you convert and integrate your email marketing with ecommerce, landing pages, and more.

Process Mapping

    • Lucid Chart lets you create powerful process flows to help you create content strategies, automation workflows, and anything else.

Crawl Optimization

    • Screaming frog crawls your site just like Google does and helps you understand every problem you’re facing so you can fix it and drive traffic to your site.
    • Browseo is a great tool to peak behind the curtain and show you exactly how any third party bot or search engine sees your site.

Social Media

Everything Else