Adsensia
Making sense of advertising and digital marketing
Adsensia is a comprehensive resource of all the tools and tactics you need to build out a compelling digital marketing strategy. At a high level, digital marketing is just all the things we do to grow an Internet business through multiple digital channels.
That can mean anything from:
- Acquiring more traffic
- Pulling in more leads
- Closing more sales
- Increasing repeat purchases
There are a ton of different ways to do this. For example, if you’re interested in more traffic, you could:
- Increase your rankings on search engines and drive more free, organic traffic
- Post great content on social media and get more people visiting your site
- Send more emails to your existing users and get them visiting you more often
If you wanted to pull in more leads, some things you could try are:
- Create some great new content and give it away, in exchange for an email address
- Set up a sales funnel that asks users to enter their phone number to receive a free quote
- Launch an Adwords campaign with the goal of getting prospects to schedule a call
If you were interested in closing more sales, you might try:
- Create a page that ranks on Google for “<competitor name> alternative”
- Set up a remarketing campaign for users that visited your site but didn’t purchase
- Create an abandoned-cart email that reminds users to complete their purchase
That’s a brief overview of what digital marketing is. Here’s a list of some of our favorite tools and services to help youdevelop a digital marketing strategy and achieve any of these goals.
Our Favorite Digital Marketing Tools & Services
Keyword Research
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- KWfinder is an easy to use, simple keyword research tool that is extremely useful for anybody from beginners to experts.
- Ahrefs has a keywords explorer tool that is more complex and a bit harder to pick up if you’re a beginner, but is an excellent way to do keyword research.
- SEMrush is a great keyword research tool, as well as a comprehensive platform to help you with all of your SEO needs.
- Keywords everywhere is an extension that lets you see search volume every time you search for something right in your browser.
Rank Tracking
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- SERPwatcher from Mangools is a great tool to keep track of all of your keywords in one place.
- For up to date rank tracking that tracks SERPs very closely on a great UI, serpwatch.io is a great option.
- Ranktrackr by Nightwach is a great option especially for those who want to monitor local rankings.
Link Analysis
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- Ahrefs has the best link analysis tool in the game. Just plug in any URL and watch the wealth of knowledge pouring in.
- Majestic SEO will help you understand any website from your own to your competitors and make sense of your SEO landscape.
Landing Pages
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- Instapage is a customizable landing page builder with various features to help you create any kind of landing page you need.
- Thrive Architect is the easiest way to quickly go from idea to real results quickly.
Lead Generation
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- Sumo gives you a ton of great tools to increase traffic, turn that traffic into customers and start really making money.
- OptinMonster is a unique tool that enables you to convert lost sales into money in your pocket using their specific marketing technology.
Email Marketing
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- Drip is a powerful email platform that lets you customize email campaigns using their simple visual workflow builder.
- Mailchimp is an easy way to add contacts to your lists, create automation campaigns, and helps you track customers from lead to rabid fan.
- Convert Kit is a laser focused email marketing platform that helps you convert and integrate your email marketing with ecommerce, landing pages, and more.
- Active Campaign gives you the power to automate your email marketing and sales, especially useful as a CRM for a small business.
Process Mapping
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- Lucid Chart lets you create powerful process flows to help you create content strategies, automation workflows, and anything else.
Crawl Optimization
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- Screaming frog crawls your site just like Google does and helps you understand every problem you’re facing so you can fix it and drive traffic to your site.
- Browseo is a great tool to peak behind the curtain and show you exactly how any third party bot or search engine sees your site.
- Redirect Path is an easy way to see any redirect path your pages are taking.
Social Media
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- Social Bee has a social media management tool to help you simplify and manage your social media efforts across accounts.
Everything Else
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- ClickMinded’s digital marketing template library is an archive of templates to help marketers, like this YouTube description template
- Yoast SEO is a powerful SEO plugin with free and paid options to help you in every aspect of SEO from XML sitemaps to on page optimization.