Adsensia

Making sense of advertising and digital marketing

Adsensia is a comprehensive resource of all the tools and tactics you need to build out a compelling digital marketing strategy. At a high level, digital marketing is just all the things we do to grow an Internet business through multiple digital channels.

That can mean anything from:

• Acquiring more traffic
• Pulling in more leads
• Closing more sales
• Increasing repeat purchases

There are a ton of different ways to do this. For example, if you’re interested in more traffic, you could:

• Increase your rankings on search engines and drive more free, organic traffic
• Post great content on social media and get more people visiting your site
• Send more emails to your existing users and get them visiting you more often

If you wanted to pull in more leads, some things you could try are:

• Create some great new content and give it away, in exchange for an email address
• Set up a sales funnel that asks users to enter their phone number to receive a free quote
• Launch an Adwords campaign with the goal of getting prospects to schedule a call

If you were interested in closing more sales, you might try:

• Create a page that ranks on Google for “<competitor name> alternative”
• Set up a remarketing campaign for users that visited your site but didn’t purchase
• Create an abandoned-cart email that reminds users to complete their purchase

That’s a brief overview of what digital marketing is. Here’s a list of some of our favorite tools and services to help you develop a digital marketing strategy and achieve any of these goals.

 

Our Favorite Digital Marketing Tools & Services

SEO & Keyword Research

• • KWfinder is an easy to use, simple keyword research tool that is extremely useful for anybody from beginners to experts.
  • Ahrefs has a keywords explorer tool that is more complex and a bit harder to pick up if you’re a beginner, but is an excellent way to do keyword research.
  • SEMrush is a great keyword research tool, as well as a comprehensive platform to help you with all of your SEO needs.
  • ClickMinded’s SEO SOP Toolkit has step-by-step instructions that you can use to grow organic traffic.
  • Using SEO checklists are a powerful way to make sure you’re not missing anything surrounding on-page optimization, off-page optimization or technical SEO. Get started with this SEO checklist. Using Drupal? Try this Drupal SEO checklist.

Rank Tracking

• • SERPwatcher from Mangools is a great tool to keep track of all of your keywords in one place.
  • For up to date rank tracking that tracks SERPs very closely on a great UI, serpwatch.io is a great option.

Link Analysis

• • Ahrefs has the best link analysis tool in the game. Just plug in any URL and watch the wealth of knowledge pouring in.
  • Majestic SEO will help you understand any website from your own to your competitors and make sense of your SEO landscape.

Landing Pages

• • Instapage is a customizable landing page builder with various features to help you create any kind of landing page you need.
  • Thrive Architect is the easiest way to quickly go from idea to real results quickly.
  • Landing Page Review, a personalised audit of your website to provided recommendations on how you can increase the conversion rate.

Lead Generation

• • Sumo gives you a ton of great tools to increase traffic, turn that traffic into customers and start really making money.
  • OptinMonster is a unique tool that enables you to convert lost sales into money in your pocket using their specific marketing technology.

Email Marketing

• • Drip is a powerful email platform that lets you customize email campaigns using their simple visual workflow builder.
  • Mailchimp is an easy way to add contacts to your lists, create automation campaigns, and helps you track customers from lead to rabid fan.
  • ConvertKit is a laser focused email marketing platform that helps you convert and integrate your email marketing with ecommerce, landing pages, and more.

Process Mapping

• • Lucid Chart lets you create powerful process flows to help you create content strategies, automation workflows, and anything else.

Crawl Optimization

• • Screaming frog crawls your site just like Google does and helps you understand every problem you’re facing so you can fix it and drive traffic to your site.
  • Browseo is a great tool to peak behind the curtain and show you exactly how any third party bot or search engine sees your site.

Social Media

• • Use Hootsuite to centralize and automate your organic social media presence
  • If you’re creating YouTube videos, use this YouTube description template and this YouTube SEO checklist.
  • Freelancing as a social media consultant? Use this social media invoice template.

Everything Else

• • ClickMinded’s digital marketing template library is an archive of templates to help marketers.
  • If you’re considering a career change and you’re applying for digital marketing jobs, use this social media manager resume template for a social media manager position, as well as this SEO specialist resume template for search engine optimization specialist jobs.
  • If you are asking your employees to engage in your social media activities, ensure you have a  company social media policy to provide guidelines and protect your company’s image.
  • Yoast SEO is a powerful SEO plugin with free and paid options to help you in every aspect of SEO from XML sitemaps to on-page optimization.
  • Abralytics is an easy-to-use Google Analytics alternative that’s privacy-friendly.
  • If you haven’t setup your email marketing sales funnel yet, try the free ClickMinded email marketing course.